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OMD wins Sara Lee

OMD has been awarded the Asia Pacific and European account of Sara Lee, which the agency claims is worth $6m in media billings in Australia.

The announcement:

Media communication specialist OMD today announce that following a competitive pitch they have been appointed to the media planning and buying account for Sara Lee across Asia Pacific and Europe.

With total billings in Australia of $6m Sara Lee is synonymous with some of the nation’s most innovative and trusted brands, including Moccona, Harris, Sara Lee, Piazza d’Oro and Pickwick Tea in Australia, Sara Lee is one of the world’s best-loved fast moving consumer goods companies generating more than USD$130billion in annual net sales globally.

Harm-Jan van Pelt, SVP and member of the Coffee & Tea Board of Sara Lee said, “With the creation of a stand-alone publicly listed company focused on coffee and tea, Sara Lee’s international businesses will undergo a significant change. We will invest behind our coffee and tea brands in the future, with modern, relevant and creative media campaigns.”

“During the Media Consolidation Pitch process we focused on ensuring our media partner had not only the right competences and experience for our business today but also to support the needs of our future ‘Coffee Co’.”

Mark Jarrett, General Manager, OMD Sydney said: “We look forward to building a long-term partnership with Sara Lee and helping to support their long term business growth”.

Steve Blakeman, CEO, OMD Asia Pacific said, “We are proud and delighted to have won the pitch and I am confident that OMD will add value and strengthen Sara Lee’s brand presence in Asia.”

The new arrangements will commence on January 1st 2012.